Melbourne Trend Edit.

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Figure 1                                      Figure 2

Being lucky enough to live in the most livable city in the world1, we experience all the good and bad Melbourne has to offer.

What’s a typical morning for us?

COFFEE… Always coffee.

Whether it’s the frantic rush to avoid being late and desperately opting for a take away caffeinehit. Or taking in the beautiful historical buildings and quirky street art at one of our favourite cafes with the latest issue of Vogue, Melbourne truly hits from one extreme to the next not only in lifestyle but also in fashion.

So you could say Melbourne street fashion is a bit of an inspiration overload. right?

Everywhere you look there’s an interesting sense of style, left, right and centre!

Whether it be a crazy colour, silhouette or an accessory someone’s sporting. Don’t be fooled, Melbournites don’t necessarily stick to the stereotypical ‘all black’ attire2.

Melbourne’s ever changing weather keeps us on our toes. In the space of a day you can experience the dramatic shift from a heat wave to it becoming so cold you’re suddenly layered in every woolen item in your wardrobe (insert witty comment here).

The multicultural side of Melbourne also plays a huge part in our street fashion. This could be a more traditional conservative look inspired by their culture and religion. A way that this trend has emerged and modernized is with woman twisting their tradition with contemporary fashion, opting to wear a hijab (headpiece) paired with modern styles of clothing considering current colour trends and silhouettes.

Then, there are those who are experimental with their fashion and signature identities, this is influenced by Melbourne’s artistic culture, which informs many unique styles. We believe this is where trend innovators and early adaptors shine.

To further explore these trends we escaped our comfort zones by hitting Melbourne streets (Brunswick, Fitzroy, CBD & St Kilda) and going up to strangers asking questions about their style and whether we were allowed to photograph them. Luckily for us, most people responded enthusiastically!

Admittedly, it was hard to choose, however we narrowed it down to the top 10 people we met.



Figure 3

We bumped into this chick in the streets of Fitzroy and caught her on the way to
meet her friend for a casual Friday lunch. From analyzing her style we identified her to fit within the ‘Bohemian’ trend. Her style was summery and consisted of loose draped layers and had a very carefree feel yet was refined by her choice of accessories. Alexandra is definitely a trend follower that still showcases her individuality as the bohemian trend is quite versatile.



Figure 4

Seeing Aimee from across the street, her smart casual chick look caught our attention straight away. On her way to a work lunch she looked effortless in a work outfit for a casual Friday that could be transformed into an evening of drinks with friends. Her outfit showcased her more conservative culture and her mature style while also being fun and quirky with her chambray blazer, statement necklace and some frill socks. This look showcases Melbourne’s ‘black attire’ identity as the majority of Aimee’s outfit is black and paired with colourful accessories. Aimee’s look was clearly branded portraying more of a disposable income. We feel as though Aimee is potentially an early adapter to Melbourne fashion trends.



Figure 5

We couldn’t walk past Benson without grabbing a snap as he was having too much fun with his cool tattoos and polka dot pants. He definitely made a very unique statement, portraying comfort in the most stylish way. Though this outfit was colourful; all the colours were fairly muted and subconsciously fit into Melbourne’s darker style. Benson has a creative background, which is evident through his aesthetics down to his adventurous haircut. He is definitely one of Melbourne’s style innovators.

4 & 5.


Figure 6

Tash and Co worker definitely have a monochromatically layered aesthetic, this is an achievable look for people of all incomes as it is very basic, yet sharp with potential to be refined and dressed up. As this trend is still emerging these two are indeed early trend adapters inspiring others to give this look a shot! This look demonstrates a conservative aspect making it accessible to most cultures. It is clear these two fashionistas have a higher disposable income as they’re wearing branded shoes and accessories to complete their looks!



Figure 7

Came across this gorgeous lady with her equally stylish daughter who were both in quirky, retro inspired outfits. Accesorised with a headscarf and bright purple hair this lady’s style represents Melbourne’s adventurous and arty side. While wearing very simple pieces, the flare high waisted jeans are incredibly flattering and can be dressed both, up or down making them a statement piece. We think she’s a trend follower bringing the 70’s back. Her style portrays an older vintage feel, which we subconsciously relate with Melbourne’s older culture and architecture, which is still existent in most suburbs.

 7 & 8.


Figure 8

These ladies are Carnival ready! One looking casual in her stripes and high waisted black pants portraying a form of comfort. Accessorized by a blunt cut bob, long earrings and a funky tan bag. This outfit creates an up town girl aesthetic. Next girl, has a trendy yet soft edgy style with her dark lips, black turtle neck knit, grungy boots and casual boyfriend jeans. Her outfit is a twist to the traditional ‘black attire’ trend known so well throughout Melbourne. These ladies are dressed for a fun, casual Friday night. They are full time uni students with casual employment; this means that they have an average disposable income, enough to demonstrate themselves as trend followers.



Figure 9

In our opinion more men should definitely try this hat trend! Paired with a smart casual clothing combination, this outfit can be dressed up or down and is versatile for the busy melbournite. Broken down, this outfit is very simple and traditional with basic shades. Though he looks smart, this guy is visibly involved within creative industries. This is prevalent through the quirky mix of the felt hat, indigo denim jacket, piercings, bracelets and plain black converse. It is obvious that he has a decent amount of disposable income as he is wearing branded pieces. We believe that he is an early trend adapter with the potential of becoming a future innovator.


Figure 10

Young instagram blogger demonstrates elegance and tradition in a modern way. Bringing a unique spin on the traditional hijabi look that is still conservative yet also incredibly westernized and fashionable. She controls her sense of style with coordinated silhouettes in proportion to her body and also demonstrates a strong sense of understanding with colour blocking. From overly loose draped wear, to slim fit classy dresses she creates her overall look with an accessory that becomes her outfit feature. She is a young fashion innovator with a high disposable income, provides a sense of individuality with her quality of fashion sense. Ayse blends a Melbourne fashion identity with her cultural identity, this is innovating other cultures to transform their style into something that still respects their tradition and culture yet is also modern and fashionable.


We’ve viewed to you Melbourne’s fashionable street scenes represented by our trend followers and young innovators. Melbourne has captured young, stylish and confident individuals with quality styles and modern fashion senses. It is obvious these styles and trends have been influenced by the individuals’ economic situations as well as both Melbourne’s cultural heritage and modern creative movement. Melbourne definitely showcases both trend innovators, early adapters and followers, this versatile range creates an environment where new trends are constantly being trialed and created. Melbourne Trend Edit has shown us that Melbourne will continue to grow its quality reputation and that our city isn’t afraid to STAND OUT.

But for now, time to grab coffee number 2.. BRB!



  1. The Economist 2015, Worlds most livable cities 2015, The Economist, viewed 20 December 2015. .

  1. The Age 2010, We’re black and we’re proud, The Age, Viewed 2 January 2016.

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Figure 1

November 2015, Flinders Street Station, photograph, viewed 8 January 2016,

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Figure 2

April 2013, Market lane Coffee, photograph, viewed 2 January 2016, <>.

Figure 3

Kirim, E 2015, Melbourne Trend Edit, photograph, Melbourne, Australia.

Figure 4

Kirim, E 2015, Melbourne Trend Edit, photograph, Melbourne, Australia.

 Figure 5

 Kirim, E 2015, Melbourne Trend Edit, photograph, Melbourne, Australia.

Figure 6

Kirim, E 2015, Melbourne Trend Edit, photograph, Melbourne, Australia.

Figure 7

Kirim, E 2015, Melbourne Trend Edit, photograph, Melbourne, Australia.

Figure 8

Kirim, E 2015, Melbourne Trend Edit, photograph, Melbourne, Australia.

Figure 9

Kirim, E 2015, Melbourne Trend Edit, photograph, Melbourne, Australia.

Figure 10

Siper, A 2015, Instagram Images, photograph, viewed 4 January 2016,





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