“Fashion matters. To the economy, to society and each of us personally. Faster than anything else, what we wear tells the story of who we are – or who we want to be. Fashion is the most immediate and intimate form of self-expression.” (Frances Corner, Why Fashion Matters, 2014)

12788931_752679291535025_756321860_o“Fashion matters. To the economy, to society and each of us personally. Faster than anything else, what we wear tells the story of who we are – or who we want to be. Fashion is the most immediate and intimate form of self-expression.” (Frances Corner, Why Fashion Matters, 2014)



We are ‘mad about the boy.’ (Fashion Space Gallery, 2016) Trending throughout Europe we had noticed that the men were well groomed across all ages and to our surprise especially the older generation. Clothing was minimal, combining simple dark shades of blacks and navy’s constructed from leather, suede and wool. Parisian trends consisted of tailored suits finished with leather boots where as the London look showed baggy style streetwear with a fresh pair of Y-3’s, Adidas or Nike sneakers.


Screen Shot 2016-02-29 at 11.46.13 am.png

Observing the busy rush of people coming and going within Liverpool Station, catching our eye was entrepreneur Cheche Garcia. What struck us was his mix of streetwear style mixed with cultural inspired Argentinian patterns and colours. Cheche gave us a personal insight into his thoughts about mens fashion being inspired by music, passion, the tango and his country’s history to claim that men should have “sophistication” in what they wear.

“Clothes say something to the world about who you are; they are visual indicators of the private decisions we make every morning when we choose what to wear for the day.” (Frances Corner, Why Fashion Matters, 2014)


In the peaceful courtyards of Paris was Swedish designer of ‘Hope’ styling a black monochrome outfit. What we observed from him was his confidence and awareness he had knowing that he looked good and not afraid to show it.


From the dark shades of menswear noticed in Paris emerges the bright colours and looser styles worn across a mature stylish man. What we loved, was the extravagance of pink and how the clothing was worn in an edgy way. It goes to show that men are not afraid to try new things and experiment with bold colours.

“At the moment, there is real sense of experimentation in menswear. Young designers are embracing flamboyant colour, textures and digital prints – and crucially, you can actually spot men wearing these creations. Recent report from the consultancy Bain & Company quantified my hunch when it identified the growth of menswear at fourteen per cent – almost double that of womenswear.” (Frances Corner, Why Fashion Matters, 2014)

Screen Shot 2016-02-29 at 11.52.17 am

Investigating around the Spitafields market was artist fashion designer Kervin Marc. His clothing consisted of many layers and military colours that was designed for men and women. Kervin was a strong inspiration to us as he explained the details of the garments and including about the fur, leather and suede used. It was fascinating to see clothing sold as unisex pieces and the minimal colour palette used to support this.

This slideshow requires JavaScript.

Shorditch was like Fitzroy in Melbourne. An area of diversity, with a lot of room for creativity and a place that accommodated many upcoming designers and innovators. Australian manager at the Y-3 store on Regent Street was informing that London has a bigger gap to start off his music career. Living in Shortditch as a free area to explore for inspiration and inspired by streetwear clothing taken from the dance/house music he was working in.

Brick lane was an area of a lot of colour and in areas a mess. A lot of graffiti street art was scattered around the lane and in reverse were clean houses of yet a variety of colours.

This slideshow requires JavaScript.

Cohesive collection of images inspired by Tate Modern contemporary  artwork, article images and music artist Kanye West. These support the development on the trends we saw on mens fashion.



“At what point in the history of an item of clothing does pre-worn become second-hand, become retro, become vintage? Recycling clothes and buying clothes that have had at least one previous owner is vital for an environmentally sustainable future.” (Frances Corner, Why Fashion Matters, 2014)

“Some people choose to live more organically simply because they feel it is trendy” (Organic And Natural Choices, 2016) however we’ve noticed a strong emphasis on sustainability and how people are adapting to an organic lifestyle. We noticed that people were making subtle decisions in their life that was organic without realising. This includes people buying fresh fruit and vegetable at the market and only buying in season to save cost of money as well as being attracted to organic bath soaps and candles. Many cafes were growing there own herbs and cooked the foods with organic products.

Visiting The Future Laboratory demonstrated this trend through the layout of the building interior and exterior. Offices had a natural vibe with thin and minimal wooden furniture, rooms brightened with natural light and having natural plot plants. Their kitchen included organic products and healthy option foods as choice for snacks and drinks. Outside they had their own grown garden walls with flowers in nearly every corner of the outside foyer.

“Organic clothing actually lasts longer, allowing you to get more wear out of each item of clothing thus reducing the overall cost.” (Organic And Natural Choices, 2016) Visiting Glassworks in Shordtich was a clothing boutique that used sustainable material such as vegan suede to construct pants as well the use of natural fibres like wool. The layout of the shop was once again minimal using woods and natural lighting with an industrial twist with lights.

This slideshow requires JavaScript.


Studio Edelkoort informs us that people are re-wearing clothing from the past from relatives and repeating eras that have happened. The outfit here demonstrates this reemerging trend and how op shopping and wearing parents old clothes are not just fashionable but sustainable.

A carefree approach to life with unique tattoos, very little makeup worn, oversized torn clothing and your trustworthy pair of sneakers. The individuals who abide by an organic life have come across as confident and not focused on mainstream events and what everyone else doing in the world.

Artwork at Tate Modern displayed a lot of natural use of colours and even use of nature. Colours across artworks were used discretely and created a rustic and natural approach to the work. There was art that appeared like scrapbook posters and street art inspiring a recycled vibe.


This slideshow requires JavaScript.





“In last place, bringing up the rear, slow fashion: the luxury, bespoke and high-end approach that puts an emphasis on quality not quantity, timelessness not trends.” (Frances Corner, Why Fashion Matters, 2014)


Individuals wearing simple clothing has always been a lifelong trend. However we have noticed an increase in consumers wearing luxurious items of clothing that appear effortless with a simple oversized coat over straight pants. This group of people may not have many items of clothing in their wardrobe however, their clothing is always quality and brands like Comme Des Garcons, Kenzo and Louis Vuitton were amongst many individuals wardrobes. (photo of girls from Comme Des Garçons)

Kervin Marc’s deconstructed clothing, (consisting of unzipping the sleeves off a jacket and many layers of clothing worn to create a finished look) was made from luxurious materials of leather and fur. The designs were simplistic but constructed beautifully to be worn in multiple ways. Clothing was priced starting from 1000 pounds.

Visiting Champs E’lyesse, Madeline and Gallery LaFayette in Paris portrayed a large minority of people wearing a lot of dark designer clothing. Fur was used in almost every ladies coat across all ages. The men were in layers and wore many accessories like hats, scarves and sunglasses.

“Loyalty is essentially an emotional attachment to a brand.” (chron.com, 2016) People trusted the brands they invested their money in and would continually return to the same store and sales assistance to purchase new items of clothing. Within the flagship store of Comme Des Garcons we noticed a lot of regular customers coming in and being taken on a tour around the shop of all the new collections whilst being informed from their regular sales assistant about what would suit that individuals personality.

This slideshow requires JavaScript.

Tate Modern had displayed a lot of contemporary artwork that influences this simple and luxurious lifestyle. Artworks using dark colour palettes and unique brush strokes portray an exclusive one off piece.

“Cutting-edge, tech-savvy consumers buy Apple technology to correlate with a desire to be perceived as “techie.” Buying a Lexus or other higher-priced car brand or Armani suits can contribute to your image as a high-class, well-to-do or sophisticated professional.” (chron.com, 2016)

This slideshow requires JavaScript.




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s